I usually tweak my social media bio to maintain it fresh and lively. I create multiple variations of my bio, using slightly totally different wording and “tone of voice” for each social network.
In this article, you’re going to study 5 easy suggestions for enhancing your social media bio. (I’ve a free printable PDF of this article for you, in case you prefer to replace your bio later.)
Crafting Your Bio: Tweet, Tweet!
Once you write your bio, think “Twitter.” Twitter provides you only one hundred sixty characters on your bio, so it’s a superb exercise in writing tight. You’re pressured to boil down who you might be and what you provide into the least amount of characters.
Your 5-Minute Bio Beef-Up Problem
Log in to the social media account you use most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” area and click to start modifying your bio or “About” information.
Earlier than you begin editing, read by means of the next 5 tips, and use them as a checklist for beefing up your bio.
Tip 1: Put essentially the most relevant particulars first.
You will have seconds to achieve the attention of potential fans. They wish to know what you need to provide and why they should care.
Frankly, people who observe you don’t care a lot about you. They care about themselves. They care about finding life-altering content. So, flip that bio on its head and put your followers’ pursuits first.
Tip 2: Link to a targeted message or offer.
You may put your followers first and concurrently build your email list by linking to a landing page that provides a freebie in change for an electronic mail address. It’s a win-win.
After I updated my Twitter bio, I linked to a recent blog put up (the post includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I also requested my followers to share the link:
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Tip 3: Sound like yourself.
Your bio shouldn’t sound like your resume or CV. Nor ought to it include trade jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that very same conversational voice.
Tip 4: Embrace keywords and phrases particular to your business
Ask yourself: “What would I google in an effort to discover this bio?”
Serps index your social media accounts; the textual content within the “description” area of the search results is taken directly out of your bio.
Tip 5: Use motion verbs
Inject liveliness into your bio with motion verbs. Here are 116 verbs to energise your writing.
Link to your website.
The bio space of each social network gives you a place to enter your netsite URL. Your netsite address isn’t included within the character depend (except on Instagram).
While you add your netsite address, test it to verify it’s clickable (in other words, don’t insert a plain text link; be certain it’s a hyperlink). In some cases, it’s essential embrace the http and/or the www to make the link on bio clickable.