While you’re selling digital products, you profit from the absence of inventory and shipping, however you get piracy as a continuing menace instead. It is remarkably simple for somebody to steal your intellectual property — music, designs, eBooks, software — and distribute it underneath their very own name.
The numbers associated with piracy are staggering. Microsoft estimates that piracy prices the software trade $491B every year. Another estimate pegs the loss between $200 to $250B within the US alone.
Regardless of the numbers, one thing is obvious: theft is usually a serious problem when you’re promoting digital products.
Thankfully, there are some ways you may make theft a lot, much harder. We’ll show you learn how to defend your digital merchandise in this article.
Rethink Digital Protection
Before we dive into the small print of digital protection, it’s important that you just view it with the best body of mind.
Simply put, there isn’t any such thing as one hundred% foolproof safety when it comes to digital goods. 1000’s of business world wide have been trying to resolve this problem, together with massive software firms like Microsoft, and so they haven’t totally succeeded.
The reality of the internet is that if there’s ample demand for a product, somebody somewhere will figure out a solution to access it for free.
This doesn’t mean that you just shouldn’t spend money on piracy protection at all. Instead, it signifies that it’s essential to view digital products by way of a unique lens.
Keep things in thoughts:
The harder a product is to steal, the less motivated individuals will be to steal it.
If it is substantially easier to purchase the product than to steal it, more folks might be willing to pay.
The second point is particularly necessary and is the reason behind the success of sites like Spotify. By making it a lot easier to stream music legally, Spotify removed the motivation to pirate music. Little wonder that Spotify made over $2B last year.
So no matter protection techniques you choose, make it possible for your product is a) harder to steal, and b) easier to buy.
This might mean altering your distribution tactic. As an example, instead of creating software and promoting it by way of downloads, attempt turning it into a subscription model the place clients pay a fixed fee to access the product every month (i.e. SaaS).
By making access easier, you will encourage more reputable consumers and discourage theft.
Getting a copyright is not going to prevent theft, however it’ll make it simpler to hunt redressal in case someone steals your product. This basically notes that you are the rightful owner of a selected piece of intellectual property (IP), and thus, can take somebody to court docket for violating the copyright.
Since copyrighting is a authorized matter that varies from country to country, we suggest that you consult a neighborhood lawyer who specializes in copyright law. In the event you’re within the US, you’ll be able to consult the Copyright Office as well.
Do take into accout the following factors earlier than you think of getting a copyright:
Copyrights usually are not common — a copyright in the US will not defend you from theft and distribution in China.
Not each product will be copyrighted. In the US, as an illustration, titles, names, phrases, slogans, concepts, etc. cannot be placed beneath copyright. Literary works (together with distinctive content), unique designs, software, etc. can be. Check your country’s laws before you proceed.
Any unique you publish online is automatically positioned underneath copyright as per the DMCA, even if it doesn’t have the copyright symbol (©).
Getting a copyright just isn’t at all times necessary. In lots of cases, it might even be wasteful, particularly should you’re producing loads of distinctive IP rapidly. In the event you’re publishing on-line, you may be already protected under DMCA.